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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1247 |
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(1999) [2] and Hill and
Westbrook (1997) [3] have shown that SWOT may harm performance.
As an alternative to SWOT, J. Scott Armstrong describes a
5-step approach alternative that leads to better corporate
performance.[4]
These criticisms are addressed to an old version of SWOT
analysis that precedes the SWOT analysis described above
under the heading "Strategic and Creative Use of SWOT
Analysis...
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Examples of SWOT
analyses that do not state an objective are provided below
under "Human Resources" and "Marketing."
Internal and external factors:
The aim of any SWOT analysis is to identify the key internal
and external factors that are important to achieving the
objective. These come from within the company's unique value
chain...
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