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Since the beginning of the Swatch Group, it has become synonymous with "durable, emotional consumer products of high quality." When the first Swatch watch hit the streets of Europe in the year 1983, the company had a huge obstacle to overcome a saturated market. However, the group decided to pay more attention to quality as well as the buying power of teenagers during the early mid 80's...
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Since the beginning of the Swatch Group, it has become synonymous with "durable, emotional consumer products of high quality." When the first Swatch watch hit the streets of Europe in the year 1983, the company had a huge obstacle to overcome a saturated market. However, the group decided to pay more attention to quality as well as the buying power of teenagers during the early mid 80's...
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General points of the essay
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