Buy custom SWOT Analysis of McDonald's vs. Burger King
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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1300 |
Essay's paper body
The result: Domestic sales have climbed only 18% since 1989, while operating profits haven't even kept pace with inflation. They've risen just 2% a year in that period. That trend has slashed U.S. per-store profits by 20% since 1989--or a huge 40% after inflation. Meanwhile, nearly every other top consumer brand, from Disney to Marlboro, has prospered...
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The company has been unable to harness the strength of its brand to grow beyond its basic formula of burgers and fries. During a period when Americans have abandoned their kitchens in droves for food cooked elsewhere, the Golden Arches--easily the world's largest provider of prepared food--has failed to profit...
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