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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 998 |
Essay's paper body
There is no other company with a comparable global presence in the jeans and casual pants markets.
Weaknesses:
One of major weaknesses has to do with their inadequate research and development team. Levi’s continued to push its basic jeans after other companies were profiting off of jeans with wider legs...
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Also Levis still doesn’t have a wider line of jeans wear in terms of silhouettes and styling.These are examples of how Levi Strauss’s research and development department has lost out on profits by failing to focus their attention on the customer’s needs.
- Lack of aggressive advertising campaign:
As of now if we talk about Indian market Levi Strauss & Co...
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General points of the essay
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