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| Topic: |
Business
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| Number of pages / Number of words: |
2 / 338 |
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Strengths
?« Strategic Alliances
?« Strong brand identity combined with strong regional brands serving local markets
?« A Global strategy ?V companies with a national strategy are highly vulnerable to global firms; allows globalisation of customer preferences; scale of economies (Levitt 1983 in Grant page 431)
?« Structures and systems that allow automonous national subsidiaries?V allowing flexibilty and differentiation for local preferences while maintaining close linkages that diffuse innovation and best practice...
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Strengths
?« Strategic Alliances
?« Strong brand identity combined with strong regional brands serving local markets
?« A Global strategy ?V companies with a national strategy are highly vulnerable to global firms; allows globalisation of customer preferences; scale of economies (Levitt 1983 in Grant page 431)
?« Structures and systems that allow automonous national subsidiaries?V allowing flexibilty and differentiation for local preferences while maintaining close linkages that diffuse innovation and best practice...
Essay fragment
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