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| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1539 |
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Their management attitude remained fixed. Rather than examining the infrastructure of their companies and looking for ways to improve their competitive advantage, the companies chose to continue to produce the same product they had always produced regardless of what the market was looking for.
Although their expertise and knowledge of the creation of top quality watches did not change, their refusal to conduct market research, change their technology and move into the newly created markets caused them to loose their advantage...
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There was now substantial competition and this new competition was very aware of what the market was looking for and strove to fulfill those needs.
SWATCH® ANALYSIS
In the 1980's the merger of two companies helped create a new market for Swiss watches. Asuag and SSIH merged to create Swiss Corporation for Microelectronics and Watchmaking Industries (SMN)...
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