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| Topic: |
Business
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| Number of pages / Number of words: |
2 / 385 |
Essay's paper body
Swatch's customer segments and perceptions in the US are different from those in the European markets. Perceived as stylish and durable in the U.S. its main customers are teens and pre-teens, while in Europe its fashionable qualities attract the young adult segment. (U.K market 70% 18-34 yrs). Its competitors are basically "copy cat" and provide almost "identical" low cost alternatives...
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Swatch's customer segments and perceptions in the US are different from those in the European markets. Perceived as stylish and durable in the U.S. its main customers are teens and pre-teens, while in Europe its fashionable qualities attract the young adult segment. (U.K market 70% 18-34 yrs). Its competitors are basically "copy cat" and provide almost "identical" low cost alternatives...
Essay fragment
General points of the essay
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