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| Topic: |
Business
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| Number of pages / Number of words: |
2 / 385 |
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Swatch's customer segments and perceptions in the US are different from those in the European markets. Perceived as stylish and durable in the U.S. its main customers are teens and pre-teens, while in Europe its fashionable qualities attract the young adult segment. (U.K market 70% 18-34 yrs). Its competitors are basically "copy cat" and provide almost "identical" low cost alternatives...
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Swatch's customer segments and perceptions in the US are different from those in the European markets. Perceived as stylish and durable in the U.S. its main customers are teens and pre-teens, while in Europe its fashionable qualities attract the young adult segment. (U.K market 70% 18-34 yrs). Its competitors are basically "copy cat" and provide almost "identical" low cost alternatives...
Essay fragment
General points of the essay
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