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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
2 / 510 |
Essay's paper body
Low services meaning they need fewer intermediaries or high services offering better quality.
BIBLIOGRAPHY
Fitzisimons J.A., Fitzisimmons M. J. (2005) 5th Edition, Service Management, Mc Graw Hill, New York
Jobber D., Fahy J. (2006) Foundations of Marketing, 2nd Edition, McGraw-Hill Education, pp...
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J. (2005) 5th Edition, Service Management, Mc Graw Hill, New York
Jobber D., Fahy J. (2006) Foundations of Marketing, 2nd Edition, McGraw-Hill Education, pp. 113, 119, 141, 214-221, 234, 274
Compiled by Kutsch E., Thozhur S., Alcott P. (2006) Service Operations Management II, Pearson Education Ltd, pp...
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