Buy custom Summary Whirlpool Coporation's Global Strategy
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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1233 |
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in St. Joseph, Michigan, to produce an electric motor-driven wringer washer. The Whirlpool brand was introduced in 1948 and trough a series of acquisitions and mergers, the company emerged as a leading force in the U.S. appliance industry with annual revenue reaching $2 billion in 1978. As of 1998, Whirlpool Corporation manufactured in 13 countries and marketed its products under 11 major brand names to over 140 countries...
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appliance industry with annual revenue reaching $2 billion in 1978. As of 1998, Whirlpool Corporation manufactured in 13 countries and marketed its products under 11 major brand names to over 140 countries. Sales were $8.2 billion in fiscal year in 1997.
Globalization of Whirlpool
By the mid 1980’s, Whirpool saw that its profit margins were rapidly decreasing in North America...
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General points of the essay
A DISTRESSED ELECTRIC MOTOR COMPANY IN THE EUROPEAN MOTOR INDUSTRY
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Summary Whirlpool Coporation's Global Strategy
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Whirlpool Europe – Project Atlantic
Whirlpool Europe
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