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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 809 |
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The sales reps need to show an interest in flowers and must be service oriented in order to work for Calyx & Corolla. Senior management takes a very large role in training the sales reps and also offers incentive programs.
Growers were initially hesitant to work with Calyx & Corolla because they insisted that they were growers and not retailers...
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They did not want to submit to Calyx & Corolla aesthetic requirements which require much more time. However, Calyx & Corolla convinced growers from California, Hawaii and Florida that it would mean more for their bottom line. Not only did growers adhere to strict aesthetic requirements they also submitted to contractual obligations that prohibited the growers from selling to any other mail-order companies...
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General points of the essay
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