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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1276 |
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As the sandwich trend continues, competition continues to increase while competitors expand their menu selections to include lighter and healthier sandwich choices. As other restaurants continue to capitalize on this market, it is imperative for Subway to adjust market strategies in order to provide more choices for their customers...
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Bob Goldin of Technomic, Inc. in Chicago terms this phenomenon as "menu fatigue" (Buchthal, 2006). "Of the national chains, Subway and Wendy's have the highest consumer commitment. This is despite the fact that the larger chains spend more on advertising" (Food, 2006). Many customers are loyal to Subway because of the variety of healthful options available on the restaurant's menu...
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