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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 1075 |
Essay's paper body
Key believed that there are many hidden messages from movie boxes to magazine ads and that a majority of the messages are imbedded with sexual connotations. Key believed that the sexual tones aimed at the unconscious mind made the products more desirable to consumers. While many disagree with Key’s ideas, the fact remains that many products were pulled off of the market due to the sexual messages being discovered and offending consumers...
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While many disagree with Key’s ideas, the fact remains that many products were pulled off of the market due to the sexual messages being discovered and offending consumers. The well known instance of this is when Pepsi introduced the “Cool Can†design in 1990 (Claims 2). When the cans were stacked on shelves, the word sex would pop out from the new design...
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