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| Topic: |
Business
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| Number of pages / Number of words: |
20 / 5369 |
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He is currently writing a book on pricing strategy with Hermann Simon. It will be published by the Free Press in 1996.
Strategy and Coordination
All successful pricing efforts share two qualities: The policy complements the company's overall marketing strategy, and the process is coordinated and holistic...
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Consider Saturn Corporation (a wholly owned subsidiary of General Motors). The company wants to let consumers know that it is friendly and easy to do business with. Part of this concept is conveyed through initiatives such as inviting customers to the factory to see where the cars are made and sponsoring evenings at the dealership that combine a social event with training on car maintenance...
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