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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 618 |
Essay's paper body
In 1996, it launched Chocos and Frost ies pre- sweetened flakes.
There was another mistake that Kellogg's did. It did not know its target segment well. So, it finally narrowed down its target segment to Children. Even when it offered to children, there was no "excitement" flavor added to it, nothing exciting about the product...
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So not many bought the concept.
But, when it introduced Chocos biscuits, it instantly connected with the younger consumers, earning a higher brand name. This was subsequently leveraged to reintroduce its core product - Wheat-based flakes, in different flavors.
Currently, Kelloggs has introduced many products to cater to its target segment - children in 3-12 age-group, ensuring higher recall and brand name for itself...
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