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| Topic: |
Business
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| Number of pages / Number of words: |
7 / 1930 |
Essay's paper body
Measure the brand equity against the competition to know how the brand is doing on the market. Improve and innovate if necessary. Consumer needs are changing. Do market research. The secret is: “Change to survive!â€
3.2. Increase corporate creativity
How long a brand will survive on the market depends on creativity and this relies on the technological innovation...
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In the today’s economy world the upgrading of technical aspects of the product is crucial, this leads to a shorter product life cycle than before. Innovation is therefore the ultimate resource of brand competitiveness, without it, any effort in market development and communication is of no avail. Several things are to be noticed in this regard:
3...
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MARKET&BRAND MANAGEMENT
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