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| Topic: |
Business
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| Number of pages / Number of words: |
14 / 3848 |
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The aims of the Public Relations Manager liaising with the marketing function are to: Make the public aware of the existence of the firm and maintain the good name and image of ‘Coca-Cola’ by issuing press releases, organizing news conferences and informing the public about the firm’s activities...
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Maintain goodwill amongst the public for the company. Goodwill is the likelihood that the existing customer will return and can be equated with brand loyalty. Brand loyalty occurs when customer’s repeat-purchase a particular branded product on a regular basis.
Marketing Research Job in Coca-Cola
The need to create new technology and new products is a major driver for Coca-Cola...
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