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| Topic: |
Business
|
| Number of pages / Number of words: |
5 / 1130 |
Essay's paper body
CGC relied more heavily on off-course shops because they are generally better financed than on-course shops.
CGC used television, golf magazines, trade publications, and word-of-mouth as its primary forms of advertising. The company also endorsed professional golfers in all major tours as a vehicle to promote its products...
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Because its clubs provided a more enjoyable golf-playing experience to beginners, the rate of them who continued playing golf after playing for the first time incremented and a new customer base was developed.
Industry changes
In 1998, Callaway reported a loss of $26.6 million. This underperformance was the reflection of how competitors were able to replicate CGC's technologies and offer high-quality clubs less expensively...
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