Buy custom Strategy Marketing and Communications ?V A Case of LG Electronics
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| Topic: |
Business
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| Number of pages / Number of words: |
9 / 2361 |
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The company provides a total range of wired and wireless technologies, and is rapidly establishing a global presence through international market share in 3G handsets (Dano, 2003). The initial strategy of LG Electronics was that of low cost by taking advantage of economics of scale and by leveraging subsidized cost of capital and low cost of labour in Korea...
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We can say here it liked every other companies were using Red Ocean Strategy to play the competitive rules of the game. The Red Ocean Strategy is competition-based strategy, it means companies can do promotions such as price cutting. However the market space easily to get saturation and the profits will reduce...
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