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| Topic: |
Business
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| Number of pages / Number of words: |
7 / 1715 |
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Firms who have a high competitive advantage will be able to create higher levels of successful organisational performance, hence signifying the positive contribution of strategic management to organisational performance.
In some cases however, organisational performance could be affected negatively by strategic management...
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This is evident in small businesses and new ventures which vary quite significantly to large businesses. Cooper (1981, p. 31) found in examining new and small firms, that “strategic management is examined separately in the start-up stage, the early-growth stage, and the later-growth stage.†This has the potential to create clashing goals and communication issues, which could hinder the progression of the organisation and have a negative affect on its organisational performance...
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