Buy custom Strategic Planning For International Markets
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| Topic: |
Business
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| Number of pages / Number of words: |
9 / 2365 |
Essay's paper body
To assist Heritage Hotels to profit in the current economic growth conditions in the region. HiBrow Group has approved an $800 million capital injection for Heritage Hotels in the Asia-Pacific region for their redevelopment and upgrade of some of the existing Heritage Hotels in Asia.
In order to put the funds into good use Peter Wagstaff should strategically invest this sum of money by following closely to some of the proven strategic marketing formula in the market and consider the strategy before investing the dollar as accordingly...
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Starting off with:
The Marketing Services in International Market Place is the issues to be considered: -
? Internationalization in general – influenced by hollowing out effect
? Government regulation had decreased – WTO
? Social Changes – rising expectation and greater affluence
? Business trends – spread of franchising and international standards for services
? Advanced in technology – rationalization of services activities on a global basis
The 7 Ps – Services Paradigm (Process, Personnel, Product, Promotion, Price, Place and Physical facilities)
Price – A product prices should not just be an addition of development cost, marketing cost and profit margins...
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General points of the essay
Pearl Continental Hotels
Airline Indutry - Asia Pacific Region
Choice Hotels International, 1995
front office hotels
Hotels research
McDonald's and Hotels
Resource Allocation in Hotels
Rosewood Hotels
Wyndham International Hotels: Fostering High-Touch with High Tech
A New Generation of Hotels
Hotels
Marriott Hotels
Outsourcing and hotels
the advantages and disadvantages of regional integration (NAFTA, EU, APEC, ASEAN, CAFTA, etc.) Compare and contrast the economic development stages of countries within your chosen region and the ramifications of your region's economic development ...
The Processes And Institutions That Appear To Be Challenging The Idea Of The Nation As A Sovereign Territory In The Asia Pacific Region, And The Institutions That Keep The Nation Relevant.
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