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Business
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| Number of pages / Number of words: |
6 / 1619 |
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Inc., 2007, pp. 2-3).
According to various practitioners and academicians of strategic management, missions statement vary in length, content, and format, but an effective mission statement should “exhibit nine characteristics or mission statement components since the mission statement is the most visible and public part of the strategic management process, it is important that it include most, if not all, of these essential components†(McMurry University, 2006)...
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The nine characteristics consist of;
1) Customers: Who are the enterprise's customers?
2) Products or services: What are the firm's major products or services?
3) Markets: Where does the firm compete?
4) Technology: What is the firm's basic technology?
5) Concern for survival, growth, and profitability: What is the firm's commitment towards economic objectives?
6) Philosophy: What are the basic beliefs, core values, aspirations and philosophical priorities of the firm?
7) Self-concept: What are the firm's major strengths and competitive advantages?
8) Concern for public image: What is the firm's public image?
9) Concern for employees: What is the firm's attitude/orientation towards employees? (McMurry University, 2006)
Swift’s mission statement is lacking many of the nine characteristics that a good mission statement should contain...
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