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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 918 |
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The weights used here also have the same meaning as in EFE Matrix. However, the factors in a CPM include both internal and external issues; therefore the ratings refer to strengths and weaknesses, where 4 = major strength, 3 = minor strength, 2 = minor weakness, and 1 = major weakness.
The critical success factors in a CPM are broader and are not grouped into opportunities and threats as they are in an EFE...
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In a CPM the ratings and total weighted scores for rival firms can be compared to the sample firm and analyzed its relative strengths and weaknesses.
Model Competitive Profile Matrix for Holiday In.
Critical Success Factors Weight Holiday Hilton Penensula
Rating Score Rating Score Rating Score
1...
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