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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1228 |
Essay's paper body
One of them is the resident. The bargaining of the residents is low because all the products have a fixed price, so they can’t a better discount from IKEA. Another group is organizations like office, restaurant or educational institute. They usually order a big amount of furniture from IKEA, so they can get a better price than the normal customers do...
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The bargaining power of the buyers is still very low because their revenues mainly come from the resident.
Next, we will talk about the force of substitution. There are two substitution, they are tailor made furniture and furniture rental service. Both of them are not sharing a huge market. Tailor made furniture is expensive for general public...
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General points of the essay
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