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| Topic: |
Business
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| Number of pages / Number of words: |
24 / 6714 |
Essay's paper body
With their low price strategy the goal of IKEA is to reach as many people as possible. The primary means of advertisement used by IKEA is the merchandise catalogue. The catalogue works as an aid to the customer and provides them with decorating ideas. Furthermore, the catalogue shows furniture pieces in actual home settings, a feature that gives prospective customers an idea of how the item will actually look in their home...
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Furthermore, the catalogue shows furniture pieces in actual home settings, a feature that gives prospective customers an idea of how the item will actually look in their home. This allows the customer to arrive at the department store with an idea of what they want already in mind. IKEA has kept up-to-date with new technologies and launched an Internet site in 1997...
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General points of the essay
Culture Of Ikea
E- Business Of Ikea
IKEA case
IKEA in INDIA
Ikea Comperative Strategy
Ikea as an example
Ikea's
Strategic Management: Case Study Ikea
Strategic Management: Ikea Case Study
Strategy of IKEA
Strategy: Ikea
Success Of Ikea
What Is Ikea
Ikea
IKEA and sustainability
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