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Business
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Number of pages / Number of words: |
4 / 1054 |
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The role of the SWOT analysis is to take the information from the environmental analysis and separate it into internal issues and external issues. The SWOT analysis determines if the information indicates something that will assist the firm in accomplishing the objectives, or indicates obstacle that must be overcome or minimized to achieve the desired results for the firm...
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âGrand strategies indicate the time period over which long-range objectives are to be achieved. Thus, a grand strategy can be defined as a comprehensive general approach that guides a firmâs major actionâ (Pearce & Robinson, 2004, p. 200). A company can uses one, some, or a mixture of the 15 principal grand strategies to provide as the basis for achieving the main long-term objectives of a singe firm...
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