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Topic: Business
Number of pages / Number of words: 9 / 2308
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The bases of differentiation are superior quality, brand image, quick product delivery. A key feature of the Volvo Group’s growth strategy is to increase its presence in emerging markets, primarily in Asia and Eastern Europe thus spreading its brand image. Another, key long term business strategy which Volvo Group adopts is business by acquisition (Volvo annual Report, 2006)...


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Recruits skilled and competent workforce at all levels and institutes various promotion activities aimed at giving employees every opportunity in fully utilizing their skills gifts at work.

Training and development strategy: Along with the basic training, the Group also believes in continuous competence development, which involves an internal training, this offers employees a wide range of courses and training programs...


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Asia'S Lessons For Emerging Markets Brand Rejuvenation - A case study of Sony Building Service Brand: Enhancing Brand Through Operational Staff'S Brand Commitment. Research Proposal Is a company able to increase brand equity for a product that is in the maturity phase of the PLC? Loreal Brand image Mother's Work Inc: Brand Image And Accusations Of Employment Discrimination marketing strategy case study brand consolidation Nike brand image Note on Measuring Brand Awareness, Brand Image, Brand Equity and Brand Value Pierre Chandon STRATEGIC HRM: Case Study of Luxury cars The Moderating Role Of Product Involvement Among Category Similarity, Brand-Specific Assoications And Evaluation Of Brand Extention Virgin Group Brand Case Study When Launching A New Product, It Is Better To Pursue A Brand Extension Strategy, Than To Develop A New Brand luxury brand TO WHAT EXENT IS COCA-COLA BRAND IMAGE RESPONSIBLE FOR ITS SUCCESS?

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