Buy custom Strategic Analysis Tesco
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| Topic: |
Business
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| Number of pages / Number of words: |
16 / 4447 |
Essay's paper body
Other innovations throughout the 1980s included introducing own-label product lines; computerising and centralising distribution systems and developing shopping centres outside of the major cities. In 1983, Tesco Stores PLC renamed itself simply Tesco PLC.
In 1993, when Tesco introduced 'Value' lines, a cut-price range of own-label goods, competitors scoffed and the share price sank...
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But Tesco had gauged the popular mood: after years of recession, shoppers were looking for bargains, and sales soared. A year later, Tesco started 'One in Front' opening a new till whenever a checkout line exceeded two trolleys. It cost millions in extra staff, but customers loved it.
In 1995 Tesco became the first supermarket to introduce a company loyalty card, an idea developed by the then Deputy Managing Director, Terry Leahy...
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