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| Topic: |
Business
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| Number of pages / Number of words: |
11 / 3066 |
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A study conducted by Professor Waterson (2004) concluded that to his "surprise, big organisations appear to be unconcerned about the impact of competition on their outlets. It is remarkable how closely they locate to each other in shopping districts" (www.esrc.ac.uk). This suggests that although big companies do not directly collude, they use each other presence to "revise their expectations of market size upwards" (www...
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This suggests that although big companies do not directly collude, they use each other presence to "revise their expectations of market size upwards" (www.esrc.ac.uk).
"Higher competitive rivalry may occur if a market is growing slowly" (Lynch, 2006), this is evident within the fast food industry. Growth in 2006 was only 2...
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