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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1151 |
Essay's paper body
For emotion, most of men are shy when they have to do shopping products in women's categories. Having icon men brand, this would serve their needs better.
For gay segment, this is truly attractive segment given their lifestyle and sexual behavior which we could employ strategies to increase usage frequency and occasion...
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Moreover, gay consumer is sometimes being regarded as DINKs-double income and no kids group. In other word, gays have a higher percentage of two-career couples than the straight population, and are less likely to have children. This demographic then translate into larger discretionary incomes to spend on personal care products...
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