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| Topic: |
Business
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| Number of pages / Number of words: |
9 / 2348 |
Essay's paper body
Starbucks also licenses its trademark for retail store operations, and grocery and warehouse club stores, as well as to produce and distribute its branded products. It also engages in producing and selling coffee drinks, espresso drink, and a line of ice creams (www.yahoo.com)
Moreover now it is providing new products such as music, cinema and entertainment to remain connected with the customer...
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It is also internationalizing and present in many countries. The company operates retail stores primarily in the United States, Canada, the United Kingdom, Australia, Singapore, Germany, China, Chile, Ireland, and Thailand. Starbucks’ international strategy is to utilize two expansion strategies—licensing and joint-venture partnerships...
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