Buy custom Steel door technology
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| Topic: |
Business
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| Number of pages / Number of words: |
2 / 433 |
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The advantage of this strategy is that the dealer will have the obligation to sell, stock, install, and service the company's products in a specified manner consistent with the company's policy.
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Steel Door Technologies Inc. uses a dual distribution channels marketing. It target market is served by 350 dealers that service 150 market. Eventually, the company has established an excellent relationship with its dealers; especially the 50 nonexclusive ones. The 50 exclusive dealers supply 50 markets and get call from two sales representatives, while the 300 independent dealers supply 100 markets and get call from eight sale representatives...
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