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| Topic: |
Business
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| Number of pages / Number of words: |
2 / 442 |
Essay's paper body
Its strategy to success is “blanket an area completely.†This approach is to “cuts down on delivery and management costs, shortens customer lines at individual stores, and increases foot traffic for all the stores in an area,†that gives Starbucks a competitive advantage.
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This is a marketer's dream come true. Customers are quoting the Starbucks purpose, the Third Place Experience built around “One cup of coffee, one customer at a time.â€
I often write and talk about defining success as exceeding a customer's wants, needs and desires by creating great customer (and employee) experiences...
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