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| Topic: |
Business
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| Number of pages / Number of words: |
12 / 3281 |
Essay's paper body
To ensure market growth, Starbucks has repositioned one of its current products, the Frappuccino line, this product has been extended to include 3 new flavors; Double Chocolate Chip Creme, Vanilla Bean Creme, and Strawberries & Creme, introduced throughout the summer months. Faced with the challenge of entering a new competitive market Starbucks must compete to retain brand recognition of its primary products, yet increase awareness of its new product line...
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Faced with the challenge of entering a new competitive market Starbucks must compete to retain brand recognition of its primary products, yet increase awareness of its new product line.
Situation Analysis
Company
Starbucks is the leading retailer for roaster and brand specialty coffee in the world (See Figure 1)...
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