Buy custom Starbucks - Time Comparison
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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1372 |
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The management openly conceded to self-cannibalizing a third of their stores everyday, due to their expansion strategy of geographically clustering outlets. But they rationalized it with the explanation that the incremental sales due to store concentration in the end outweighed the downside of cannibalization...
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But they rationalized it with the explanation that the incremental sales due to store concentration in the end outweighed the downside of cannibalization.
Due to product innovation, the composition of revenue also changed from being almost 50% based on the sale of whole-bean coffees, to close to 80% generated from just coffee beverages in 2002 ...
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