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Business
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| Number of pages / Number of words: |
3 / 604 |
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It did leverage its core competencies in the these ventures since Frappuccinos were sold in Starbucks stores and hence held the company's real-estate, HR, SCO, and R&D skills It also leveraged its core competencies in the other 2 ventures, since they were sold in grocery chains, which enable them use their SCO and R&D skills...
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These skills along with the Starbucks brand name helped these ventures establish some strengths relative to its competition. The new venture had enough similarity to Starbucks' core business, in the skills needed to benefit from it. These skills along with the company's brand was also difficult to imitate...
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