Buy custom Starbucks's International Operation
Essay's paper info
Topic: |
Business
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Number of pages / Number of words: |
3 / 605 |
Essay's paper body
Corporate Resources
? Marketing
? Company spent less than 1% on its sales on advertising and marketing (S)
? Marketing adjusts to the conditions in each country in which it operates (S)
? Finance
? See Exhibit 4: Ratio Analysis
? Increase in net sales earnings and in sales for the first quarter of 2003, regardless of US economy reeling under a recession (S)
? In May 2003, the company Japanese operations reported a $3...
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A. Societal Environment
? Economic
? Amount of disposable and discretionary income from the domestic and international markets (O)
? Volatile international business environment made it difficult to effectively manage international operations (T)
? Must cater to different customer preferences in the international arena (T)
? Technological
? Political-legal
? Volatile political environment in the Middle East created serious problems (T)
? Faced criticism from Non governmental organizations (T) (NGOs)?urged company to acquire certified coffee beans
? Ensure that those coffee beans were grown and marketed under certain economic and social conditions
? The existence of political risk (T)
? Licensing issues (T)
? Socio-cultural
? Diet conscious consumers (O)
? Consumers enjoy drinking coffee while visiting bookstores and other places?opportunity for cooperative ventures (O)
? Foreign markets with different preferences and desires (T)
B...
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General points of the essay
As a recently appointed marketing manager to a local company you have been asked to convince the management team of the benefits of adopting the marketing concept.
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