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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
8 / 2234 |
Essay's paper body
(See Table B)
? A service gap between Starbucks scores on key attributes and customer satisfaction
o Was not meeting customer expectations in terms of customer satisfaction.
o Vocal customers may not be representative
o Unsatisfied customer profile ( See Exhibit 9)
o The Changing Customer: attracted a new breed of younger, less well-educated, lower income, less frequently visiting customers...
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(See Table B)
? A service gap between Starbucks scores on key attributes and customer satisfaction
o Was not meeting customer expectations in terms of customer satisfaction.
o Vocal customers may not be representative
o Unsatisfied customer profile ( See Exhibit 9)
o The Changing Customer: attracted a new breed of younger, less well-educated, lower income, less frequently visiting customers...
Essay fragment
General points of the essay
Customer Satisfaction Survey
A RELATIONAL STUDY ON CUSTOMER SATISFACTION, TRUST , SWITCHING BARRIERS AND OVER ALL CUSTOMER RETENTION IN THE CONTEXT OF UNITREND LTD.
CUSTOMER SATISFACTION SURVEY:
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