Buy custom Starbucks Looks for a Fresh Jolt
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| Topic: |
Business
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| Number of pages / Number of words: |
10 / 2685 |
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It will give free drip refills, offer latte upgrades and provide two hours of wi-fi to anyone with a registered Starbucks stored-value card. Soon the company will roll out its new armor: a sleek, low-rise espresso machine that makes baristas more visible and gives them more control over the process. It has launched MyStarbucksIdea...
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It has launched MyStarbucksIdea.com for consumers to talk to one another and the company. "This," says Schultz, "is just the beginning."
He says it with the zeal of an empire builder. And that's precisely the issue: having built one, Schultz is trying to alter the momentum of a company with $10 billion in yearly sales and 16,000 stores in 44 countries...
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