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| Topic: |
Business
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| Number of pages / Number of words: |
13 / 3579 |
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Starbuck’s opened a total of 2,571 new stores during the year, with 70% in the U.S. and 30% in International markets, to end the year with over 15,000 stores (SEC, 2007). Diluted earnings per share for fiscal 2007 increased to $0.87 compared to $0.71 a year ago, while not making shareholders rich, at least showed them growth...
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The company plans to achieve this mission through the vision to ‘establish Starbucks as the most recognized and respected brand in the world.’ (Starbucks, 2008). This mission statement should give the who, what, why, and how (and if possible- when.) In this regards, the mission and vision are hopelessly vague...
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