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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1295 |
Essay's paper body
The way Starbucks is growing right now there is a big risk that they will be perceived to be a big global company wanting nothing but profit.
In relation to the image it is important to understand the product life cycle and the international extension of this as well as the diffusion of innovations and how a product, an idea or a trend is adopted through society...
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(Rogers, 2003)
1. Lack of innovations
In relation to the first point, there is a lack of being truly innovative and thereby doing what Starbucks was perceived at when they first entered the market in the 1980’s.
Being true to there previous strategy of being innovative in all aspects; human resources, concept, product, marketing etc...
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