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| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1444 |
Essay's paper body
By adopting practices such as stringent acceptance sampling of the coffee beans, maximum shelf lives for the roasted product and engaging in employee training, Starbucks was able to establish high product quality standards.
The quality of brand was extended in the merchandising that Starbucks engaged in at its' retail outlets...
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Only high quality merchandise was allowed to be associated with the growing Starbucks brand.
Integrated supply
Historically, specialty coffee companies dealt exclusively with coffee exporters and it was common for the coffee to change hands as many as five times before it reached the specialty coffee seller...
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