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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1387 |
Essay's paper body
The success of the global marketing was enormous. Now visible in 22 countries ranging from England to Australia, Starbucks is one of the worlds leading specialty coffee retailers.
External Environment
Starbucks has been very successful so far with taking advantage of opportunities when they present themselves...
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There are still many opportunities on the horizon that Starbucks can take advantage of. There is the opportunity to push their global expansion in existing markets and venture out into newer markets. They can also develop new products and services to be sold at the cafes. By using the brand loyalty that they already created through their coffee, it would make it easier to launch a new product or service at the cafes...
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