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Topic: Business
Number of pages / Number of words: 11 / 2991
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The six guiding principles are as follows:

? Provide a great work environment and treat each other with respect and dignity.

? Embrace diversity as an essential component in the way we do business.

? Apply the highest standards of excellence to the purchasing, roasting and fresh delivery of our coffee...


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Schultz believes the "Starbucks-everywhere approach cuts down on delivery and management costs, shortens customer lines at individual stores, and increases foot traffic for all the stores in an area" ("Starbucks Corporation, 2003). This strategy has gained them the advantage of being one of the fastest growing companies in the country...


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