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| Topic: |
Business
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| Number of pages / Number of words: |
2 / 516 |
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Adding drive-thrus would increase convenience for some customers. However, drive-thrus decrease the traditional store interaction between customers and employees. Since Starbucks needs to promote a friendly, relaxing environment to install loyalty in current customer base adding drive-thrus will detract from this image...
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In addition, building drive-thrus will be costly for the company because they will have to add registers and additional employees as well as change the layout of their stores.
An additional alternative Starbucks could consider would be to implement a refresher-training course for its employees. If a store scores low in its secret shopper metrics, its employees would be forced to take a mandatory refresher training course pertaining to the importance of customer service...
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