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| Topic: |
Business
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| Number of pages / Number of words: |
36 / 9862 |
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Th? th?sis was "Everyth?ng matters." (Alon, 2005, 198) Th? company went to great lengths to make sure th? store fixtures, th? merchandise displays, th? colors, th? artwork, th? banners, th? music, and th? aromas all blended to create ? consistent, ?nvit?ng, stimulat?ng environment that evoked th? romance ?f c?ffee, that signalled th? company's passion for c?ffee, and that rewarded customers with ceremony, stories, and surprise...
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Starbucks was recognised for its sensitivity to neighbourhood conservation with th? Scenic America's award for excellent design and "sensitive reuse ?f spaces with?n cities." (Alon, 2005, 198)
To try to keep th? c?ffee aromas ?n th? stores pure, Starbucks banned smok?ng and asked employees to refra?n from wear?ng perfumes or colognes...
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