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| Topic: |
Business
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| Number of pages / Number of words: |
2 / 410 |
Essay's paper body
It was the Starbucks CEO Shultz whose sights were fixed firmly on the international market. It took lots of efforts and investment. Acquisition of Seattle Coffee company to get to UK market, and also licensing local reputable retailers outside the US, sometimes becoming a joint venture partner. The subsidiary – Starbucks Coffee International – was founded especially for these purposes...
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It was the Starbucks CEO Shultz whose sights were fixed firmly on the international market. It took lots of efforts and investment. Acquisition of Seattle Coffee company to get to UK market, and also licensing local reputable retailers outside the US, sometimes becoming a joint venture partner. The subsidiary – Starbucks Coffee International – was founded especially for these purposes...
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General points of the essay
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