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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
12 / 3227 |
Essay's paper body
Because of the flexibility of the size and format of its stores, Starbucks stores can be found in a variety of settings, including retail centers, university campuses, office buildings, and supermarket foyers. The convenient location of its retail stores attract consumers ranging from students and simple coffee lovers to corporate professionals seeking a cup of high quality coffee served in a variety of personalized ways...
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In particular, Starbucks caters to the somewhat affluent, coffee aficionados, as a big player in the specialty sales and eatery industry.
In an effort to create American coffee enthusiasts with the dedication of their Italian counterparts, Starbucks needed to provide a seductive and relaxing atmosphere and make coffee bars a social destination...
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