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Essay's paper info
| Topic: |
Business
|
| Number of pages / Number of words: |
5 / 1244 |
Essay's paper body
Apply the highest standards of excellence to the purchasing, roasting and fresh delivery of our coffee.
3. Develop enthusiastically satisfied customers all of the time.
4. Contribute positively to our communities and our environment.
Recognize that profitability is essential to our future success...
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To achieve this goal, Starbucks plans to continue to expand its retail operations rapidly in two ways.First, to increase its market share in existing markets and secondly, to open stores in new markets. Starbucks’ retail objective is to become a leading retailer and coffee brand in each of its target markets by selling the first quality coffees and related products...
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General points of the essay
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