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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
4 / 1046 |
Essay's paper body
The association of coffee with burger is not a popular one as burger with coke. So there the starbucks brand will not get the desired visibility. Another point being that the type of consumers who come to McDonalds is different from those who come to Starbucks coffee bars. The association of starbucks with the type of ambience provided in the coffee bars may be hampered if it gets served in places like McDonalds...
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The association of starbucks with the type of ambience provided in the coffee bars may be hampered if it gets served in places like McDonalds.
While collaborating with any new sales partners, it should be kept in mind that the collaboration doesn't require compromising any one of the brand's core strengths...
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