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| Topic: |
Business
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| Number of pages / Number of words: |
2 / 429 |
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They would also need to maintain the quailty of the products. The customers would expect the products to be same every time they purchase them.
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Schultz created a “third placeâ€, among home and work, that people could come, relax and socialize. His prototype was the coffee shops he saw in Italy and he wanted create the same culture in United States. Also, at the time, coffee consumption was declining, so this was a quite radical idea. The goal was to create a coffee culture, offering people a variety of quailty coffees in a friendly and sociable environment...
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Assessment Of Products And Services Of Starbucks Coffee
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Explain How Technological Advances Have Helped Organisations Create Products/Services Best Suited To Customers Needs And How They Were Able To Communicate Effectively With Their Target Audience.
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